Immagine
 Trilingual World Observatory: italiano, english, română. GLOBAL NEWS & more... di Redazione
   
 
\\ Home Page : Articolo
Exclusive: The Basic Economic Problem. Part 2 of 4.
By Admin (from 23/11/2010 @ 08:00:40, in en - Global Observatory, read 1590 times)

... CONTINUES.

History is filled with examples of wars, invasions, genocides, and all manner of abuses of power that have been waged by men and women who desire to steal what they do not already possess, and in this way, it is easy to see why it is so widely assumed that humans as a race are implicitly competitive, acquisitive, and self-serving. Despite the implications of this evidence, however, this is simply superficial and untrue. I believe that the best way of explaining this is through a particularly excellent quotation, which came from the Belgian economist Bernard Lietaer, who worked closely on the creation of the EU currency system, and who succinctly summarises the issue:
“Greed and competition are not the result of immutable human temperament; greed and fear of scarcity are in fact being continuously created and amplified as a direct result of the money we are using. We can produce more than enough food to feed everyone, and enough work for everybody in the world, but there is clearly not enough money to pay for it all. The job of the central banks is to create and maintain this scarcity, and the direct consequence of this is that we have to fight with each other in order to survive.”
- Bernard Lietaer

What exactly does Lietaer mean by this? Firstly, he points out that greed, competition and all similar characteristics are ‘not the result of immutable human temperament’: in other words, they are in no way fundamentally incorporated into the human race, which in turn means that they can be changed and removed. Secondly, he addresses their true origin: ‘the money we are using’. Essentially, his point is this; people are conditioned to be greedy and materialistic because monetary-ism is designed to create competition through scarcity: if there isn’t enough to go round, people will work harder in order to obtain that ‘stuff’, even if it is at the expense of others. This is why people become greedy, or, as Lietaer poetically puts it, why ‘we have to fight with each other in order to survive’.

How, exactly, have we been manipulated to believe that our wants are infinite and that our greed is primordial? Modern culture is, in fact, riddled with institutions that perpetuate this myth, although we rarely stop to question either their motives or their methods. Perhaps the biggest contributor is the advertising and marketing industry. Their simple procedure is to make people feel inadequate, inept, and inferior because of what they do or do not own, and then offer their particular product as the ‘cure’ to these insufficiencies. They constantly bombard the population with messages and images of models and celebrities who are ‘better people’ than you because of the labels on their clothes. Vast expenditure is used to achieve this: ZenithOptimedia reported that over $542 billion will be spent on advertising globally by the end of 2010, whilst “it is currently estimated that a child sees more than 40,000 television commercials a year”. The simple fact is that, in surrendering to their suggestions of inferiority and purchasing their products, consumers are parading those labels on their behalf, becoming a walking advertisement with no earned wage.

The entire fashion industry, and the advertising agencies with which they work with, have created and installed an artificial system of values within all of us, convincing the population that a person can be deemed good or bad, worthy or unworthy, simply because of their ability to purchase the latest designer goods. Thus, we constantly lust for more: our idea of self-fulfillment and achievement becomes so clouded and illogical that we believe that the greatest sense of accomplishment in life comes from purchasing certain commercial articles. ‘Fashions’ are thus created: endless advertising manipulates our values, creating trends that people are forced to adhere to, simply out of fear that they will be mocked for failure to conform. We lose all sense of perspective and balance; the way we continually evaluate our self-worth on some imaginary, materialistic, commercial scale fuels our need to constantly purchase more in order to be the apparent best person that we can. The manifestation of our values is quantified by the fact that, in culture is, in fact, riddled with institutions that perpetuate this myth, although we rarely stop to question either their motives or their methods. Perhaps the biggest contributor is the advertising and marketing industry. Their simple procedure is to make people feel inadequate, inept, and inferior because of what they do or do not own, and then offer their particular product as the ‘cure’ to these insufficiencies. They constantly bombard the population with messages and images of models and celebrities who are ‘better people’ than you because of the labels on their clothes. Vast expenditure is used to achieve this: ZenithOptimedia reported that over $542 billion will be spent on advertising globally by the end of 2010, whilst “it is currently estimated that a child sees more than 40,000 television commercials a year”. The simple fact is that, in surrendering to their suggestions of inferiority and purchasing their products, consumers are parading those labels on their behalf, becoming a walking advertisement with no earned wage.
The entire fashion industry, and the advertising agencies with which they work with, have created and installed an artificial system of values within all of us, convincing the population that a person can be deemed good or bad, worthy or unworthy, simply because of their ability to purchase the latest designer goods. Thus, we constantly lust for more: our idea of self-fulfillment and achievement becomes so clouded and illogical that we believe that the greatest sense of accomplishment in life comes from purchasing certain commercial articles. ‘Fashions’ are thus created: endless advertising manipulates our values, creating trends that people are forced to adhere to, simply out of fear that they will be mocked for failure to conform. We lose all sense of perspective and balance; the way we continually evaluate our self-worth on some imaginary, materialistic, commercial scale fuels our need to constantly purchase more in order to be the apparent best person that we can. The manifestation of our values is quantified by the fact that, in the USA alone, over $250 billion is spent annually on fashion, whilst the US Department of Education’s 2010 budget was only $46.7 billion.

TO BE CONTINUED ...

Author: Liam Blee - Source: thezeitgeistmovement.com

Articolo Articolo  Storico Storico Stampa Stampa  Share
Cannabis seeds, Autoflowering seeds, Greenhouse, Sweet Seeds, Dutch Passion
comments powered by Disqus
 
Nessun commento trovato. No comments found. Nici un comentariu găsit.

Anti-Spam: dial the numbers CAPTCHA
Text (max 5000 characters)
Nome - Name - Nume
Link ( OPTIONAL - visible on the site - NOT a must )


Disclaimer
Tuo commento sarŕ visibile dopo la moderazione. - Your comment will be visible after the moderation. - Comentariul tău va fi vizibil după moderare.
Ci sono 1393 persone collegate

< maggio 2019 >
L
M
M
G
V
S
D
  
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
   
             

Titolo
en - Global Observatory (605)
en - Science and Society (594)
en - Video Alert (346)
it - Osservatorio Globale (503)
it - Scienze e Societa (555)
it - Video Alerta (132)
ro - Observator Global (399)
ro - Stiinta si Societate (467)
ro - TV Network (149)
z - Games Giochi Jocuri (68)

Catalogati per mese - Filed by month - Arhivate pe luni:

Gli interventi piů cliccati

Ultimi commenti - Last comments - Ultimele comentarii:
Hi, it's Nathan!Pretty much everyone is using voice search with their Siri/Google/Alexa to ask for services and products now, and next year, it'll be EVERYONE of your customers. Imagine what you are ...
15/01/2019 @ 17:58:25
By Nathan
Now Colorado is one love, I'm already packing suitcases;)
14/01/2018 @ 16:07:36
By Napasechnik
Nice read, I just passed this onto a friend who was doing some research on that. And he just bought me lunch since I found it for him smile So let me rephrase that Thank you for lunch! Whenever you ha...
21/11/2016 @ 09:41:39
By Anonimo


Titolo


TurismoAssociati.it uses cookies to ensure you get the best experience on the internet (European Union User Consent Policy)

More info



Publishes and comments on leaked documents alleging government and corporate misconduct.



Trilingual World Observatory: italiano, english, romana. GLOBAL NEWS- If you want to make information and not suffer it, become a CITIZEN JOURNALIST.


TurismoAssociati.it & Facebook

notizie globali, global news, stiri globale, reti sociali, social networks, retele sociale


Atlas City Project 4 All Of Us Radio The Ecova Project Backyard AQUAPONICS - Bringing food production home EuropeanOrganizationforSustainability The New Z-Land Project Pangea Organization - United towards a sustainable future Resource Based Economy Foundation


TurismoAssociati. it FEED Reader


CURRENT MOON

Trilingual World Observatory: italiano, english, romana. GLOBAL NEWS- If you want to make information and not suffer it, become a CITIZEN JOURNALIST.



Prenotazioni hotel, voli, offerte viaggi e vacanze, case vacanze, voli low cost, noleggio auto, offerte speciali.



Latest NEWS @
www.TurismoAssociati.it

Non-Hodgkin lymphoma cured by CANNABIS. The video of Stan and Barb Rutner.

Dr. Joycelyn Elders, U.S. surgeon general: Myths About Medical Marijuana in The Providence Journal, 2004.

Marihuana vindeca CANCERUL: marturii despre uleiul de cocos si canabis.

Yahoo Incorporated Mail. My account recovery information is incorrect. The Password Helper says my password can't be reset online. "First time signing in here?" message.

All information in a video about Donatio Mortis Causa and The Venus Project

What is TOR browser?

Trump loses court round on Democratic lawmakers' demand that banks provide his business records

Trump loses court round in U.S. Democratic lawmakers demand for bank documents on his businesses

Next round of U.S. tariffs on China at least a month away: Mnuchin

'American Taliban' to be released from prison Thursday

Trump torpedoes meeting with Democrats, blasts Pelosi's 'cover-up' accusation

Renewed U.S.-China trade tensions push down Wall Street

Ultimele articole - Antena3.roMircea Badea: Iohannis, cere-?i scuze!

Un politician celebru avea chef de o partida de amor, a?a ca i-a cerut so?iei sa se dezbrace. Când a vazut ce face femeia, politicianul a schimbat tactica. So?ia a crezut ca nu vede bine

LOTO 6/49. Numerele extrase joi 23 mai 2019. Anun? important facut de Loterie

Cristina se afla la masa în centrul Bucure?tiului, când un baie?el sarman s-a apropiat de u?a restaurantului. Proprietara localului l-a invitat la masa, însa copilul a cerut timid mâncarea la pachet. Când a aflat motivul toata lumea a ramas impresionata

Dragnea, prima reac?ie dupa acuza?iile lui Iohannis: „Se scalda în ridicol ?i în penibil”

HOROSCOP 23 MAI. Zodia care începe o noua etapa





22/05/2019 @ 23:33:58
script eseguito in 830 ms