Like eminent social psychologist Professor Philip Zimbardo, I'm also obsessed with why we do dumb or irrational things. The answer quite often is because of other people - something social psychologists have comprehensively shown.
Over the past few months I've been describing 10 of the most influential social psychology studies. Each one tells a unique, insightful story relevant to all our lives, every day.
The 'halo effect' is a classic finding in social psychology. It is the idea that global evaluations about a person (e.g. she is likeable) bleed over into judgements about their specific traits (e.g. she is intelligent). Hollywood stars demonstrate the halo effect perfectly. Because they are often attractive and likeable we naturally assume they are also intelligent, friendly, display good judgement and so on.
» Read on about the halo effect -»
The ground-breaking social psychological experiment of Festinger and Carlsmith (1959) provides a central insight into the stories we tell ourselves about why we think and behave the way we do. The experiment is filled with ingenious deception so the best way to understand it is to imagine you are taking part. So sit back, relax and travel back. The time is 1959 and you are an undergraduate student at Stanford University...
» Read on about cognitive dissonance -»
The Robbers Cave experiment, a classic study of prejudice and conflict, has at least one hidden story. The well-known story emerged in the decades following the experiment as textbook writers adopted a particular retelling. With repetition people soon accepted this story as reality, forgetting it is just one version of events, one interpretation of a complex series of studies.
» Read on about Sherif's Robbers Cave experiment -»
The famous 'Stanford Prison Experiment' argues a strong case for the power of the situation in determining human behaviour. Not only that but this experiment has also inspired a novel, two films, countless TV programs, re-enactments and even a band.
» Read on about Zimbardo's Stanford prison experiment -»
What psychological experiment could be so powerful that simply taking part might change your view of yourself and human nature? What experimental procedure could provoke some people to profuse sweating and trembling, leaving 10% extremely upset, while others broke into unexplained hysterical laughter?
» Read on about Milgram's obedience studies -»